Then01
Win the ranking.
Earn a place on the results page, persuade someone to click, then make the case on your website.
SEO · GEO · LLM
Bengaluru / India
Mohammed Faizan N
01Then / now
Search did not disappear. The finish line did.
Ranking still matters. Now your brand also has to be understood well enough to become the answer.
Now02
Earn the answer.
Google summarises. AI recommends. The brand must be understood, trusted and worth citing before the visit begins.
ProofIn practice
2017 — now
The work is no longer traffic alone. It is making a brand legible wherever a decision starts.
Years shaping search
Across agency, SaaS, fintech and consulting.
Brands advised
From focused teams to enterprise portfolios.
Websites delivered
Built with search, structure and conversion in mind.
Nine years at the intersection of relevance, technology and growth.
02Expertise
One system · Four parts
The practice.
Search, AI discovery, growth and build work together. Each part solves a different point of friction between being found and being chosen.
- 01Search
- 02AI discovery
- 03Growth
- 04Build
Search
Find the demand that already exists.
I look at the site the way a crawler and a buyer would. The result is a practical order of work across indexing, information architecture, international SEO, content and authority.
- Technical audits
- Search architecture
- Content planning
- International SEO
AI discovery
See whether the brand exists inside the answer.
I test the prompts buyers use, trace which sources shape the response and fix the gaps that leave a brand unnamed, unclear or easy to overlook.
- Prompt research
- Answer visibility
- Entity clarity
- Citation evidence
Growth
Turn attention into a business result.
Traffic is useful when it changes something. I connect the search plan to landing pages, lead quality and the commercial numbers the team already watches.
- Demand modelling
- Conversion paths
- Landing pages
- Measurement
Build
Build the experience the strategy needs.
After more than a hundred websites, I know where design, speed and search structure tend to fight each other. I plan them together from the first screen.
- WordPress builds
- UX structure
- Performance
- Technical foundations
03Where I worked
Where the work has moved.
Eight employers. One career moving from ad operations to search leadership and AI discovery.
M+C Saatchi
Performance
Joined as an SEO and LLMO consultant, then stepped into a global leadership role across search and AI discovery.
Odigma
Led SEO strategy and a six-person delivery team across 20+ enterprise accounts, from CCAvenues and TAFE to Rediff.com.
Jupiter
Carried sumHR's organic equity into a regulated fintech and helped connect HR software with employee salary accounts.
sumHR
Owned technical and content SEO for an HR platform used by more than 10,000 businesses, before its acquisition by Jupiter.
GMetriXR
Built search-led content with design and engineering, rebuilt the blog architecture and ran paid search for an immersive-tech company.
Robocraze
Ranked competitive electronics searches, built an always-on content presence and opened B2B sales channels worth ₹8–14 lakh a month.
GetMyUni
Worked across email, SMS, social and paid search, using campaign analysis to improve lead quality and revenue delivery.
Operative
Then SintecMedia. Managed programmatic campaigns for Madison Logic, Dstillery, NEA and Guideposts across DFP and AppNexus.
Before the titles
Two early starts.
2016 · Summer internship
i ads & events
2013 · Marketing internship
Osco Clothing / Think Pop
04Freelance consulting
Independent lane · Since 2020
A close seat at the
growth table.
Itzfizz is a creative and digital firm managed by Sufaiyah Taranum K, my wife and the firm's Creative Director. I work alongside the team as a Strategic Partner and SEO + GEO consultant, bringing search strategy, positioning and client direction to selected projects.
Our work is collaborative by nature, combining Sufaiyah's sharp creative direction with design and search expertise to build thoughtful, effective digital experiences. When a project needs broader support, trusted Itzfizz specialists contribute across design and delivery.
That same collaborative approach has shaped the visual direction and thinking behind ItsFaizan.
Visit Itzfizz05Selected client work
Different businesses. Real work.
The brief has ranged from technical SEO and GEO content to complete websites and conversion systems. Every name below represents a business I have worked with.
Acenteus CCA
Website, SEO, GEO and an evidence-led content programme.
RNB Hospitality
Motion-led website design and a clearer enquiry path.
Content Whale
Organic growth.
Loyora
Search and web.
Waterstone India
Local demand, campaigns and landing pages.
Axxonet Analytics
Website and organic content for data consulting.
Tipplr
Website build, structure and organic foundations.
Avia Enterprises
Product-led SEO and industry content systems.
Umas Fintax
Website and growth.
Scribble Masters
Digital presence.
Sequins Ladies Boutique
Commerce and discovery.
Shivamanvi
Brand visibility.
Vakkal Impex
Website and search.
Lama Designs
Website experience.
Dexwin
Digital foundation.
06What I am building next
A product vision in progress
SEO and GEO, without the black box.
DoctorFizz is the semi-automated, DIY visibility platform I am working on for small and mid-sized businesses around the world.
The aim is simple: help a business understand where it stands across search and AI answers, see the evidence behind every recommendation and act without needing a large specialist team.
Explore the vision
SearchAI answersEvidenceAction
07Before we talk
The useful questions usually come before the proposal.
Straight
answers.
These are the points founders and marketing teams tend to ask when they are deciding whether I can help.
I work on SEO, GEO, conversion paths and websites. Most projects start with a visibility problem: the site is hard to find, the right pages are missing, AI tools overlook the brand, or traffic reaches the site without producing enough business.
SEO helps a site earn visibility in search results. GEO looks at generated answers in tools such as ChatGPT, Perplexity and Google AI experiences. I use both because buyers move between search results, summaries, recommendations and websites during the same decision.
No. Search engines and AI platforms decide what they show. I can improve the technical base, content, authority and evidence that influence those decisions. I will also show you what changed and where the brand is still losing ground.
I begin with the business, the audience and the numbers you already trust. Then I inspect the website and current visibility. You receive a written order of work, so the team knows what matters now and what can wait.
Yes. I lead the strategy, review the work and stay involved in client decisions. When design or production support is useful, trusted specialists from Itzfizz join the delivery team. You will know who is doing what.
The scorecard depends on the job. It may include non-branded search visibility, qualified enquiries, conversion rate, revenue, AI mentions and citations. I avoid reporting a long list of numbers that never changes a decision.
I price against the scope after a short discovery call. You receive a written proposal with the work, owners, timing and fee. If I think the problem needs a smaller first step, I will say so before we commit to a larger engagement.
Yes. I can own the search direction, advise the existing team or take responsibility for a defined part of delivery. Clear ownership matters more than adding another layer of meetings.
08Start a conversation
Have a visibility problem worth solving?
Let’s build something
discoverable.
I take a focused number of engagements each year. If search is changing faster than the plan, tell me what is stuck.
hi@itsfaizan.com