# ItsFaizan Blog

> Field notes on search, AI discovery, content systems, website strategy and digital growth.

## Published articles

- [Zero Click Search: How to Tell an AI Traffic Loss From a Core Update in Your Own Search Console](https://itsfaizan.com/blog/zero-click-search-traffic-drop.md): Five different causes make clicks fall, and in a dashboard they look identical. Read the position and impression columns first, then run a seven step Search Console test to separate AI answer absorption from a core update, a technical break, a competitor or a measurement artifact.
- [Is SEO Dead? What Actually Happened to Clicks, Impressions and Rankings, 2024 to 2026](https://itsfaizan.com/blog/is-seo-dead.md): No, but SEO is evolving. I analysed real Search Console data across three client accounts to see what actually happened to clicks, impressions, rankings and enquiries from 2024 to 2026, why visibility can rise while traffic falls, and what AI search means for SEO now.